Forza is an Italian word meaning power and strength, but the imperative “FORZA!” means “Come on! Let’s go! You can do it!”
The FORZA Colorado t-shirt raises a cheer for the state we love, “Go! Colorado.” And it’s a cry to get out and tap into the adrenaline our “red-colored” region offers.
Like the red sandstone soil which colors the Colorado River, the FORZA Colorado t-shirt is a deep ruddy red harkening back to the origin of the Colorado name.