Viva Bartali!


Gino Bartali. Fausto Coppi. The two most famous cyclists in the world in the 1940s and 1950s. Their rivalry dominated cycling and divided Italy. Nobody remained neutral.

Sei Coppiano o sei Bartaliano?

Are you for Fausto or are you with Gino?

Italians use the letter W as an abbreviation for Viva! As in Viva Italia! Or Viva Bartali!

This Viva Bartali Bella + Canvas unisex t-shirt transports the wearer back to The Golden Age of Italian Cycling when the Gino Bartali-Fausto Coppi duel defined and divided Italy and “The Man of Iron” and “Il Campionissimo” dominated cycling.

This t-shirt will be printed specifically for you once you place your order. Please allow 6 to 10 business days for it to arrive.

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An immensely strong climber, “The Man of Iron” possessed extraordinary physical gifts. In Stage 13 of the 1948 Tour de France, Bartali gained 19 minutes on the race leader. Riding through snow and fog in the mountains, he won the day and climbed into second place overall, just over a minute back.

Bartali went on to win that Tour, claiming his second victory, 10 years after first conquering La Grande Boucle.

‘Gino the Pious’ won the Tour de France twice and the Giro d’Italia three times. He was a four-time Italian National Champion, three-time victor in the Giro di Lombardia and four-time winner of Milan-San Remo.

Sei Bartaliano? Are you for Bartali?

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