Viva Coppi!


Fausto Coppi. Gino Bartali. The two most famous cyclists in the world in the 1940s and 1950s. Their rivalry dominated cycling and divided Italy. Nobody remained neutral.

Sei Coppiano o sei Bartaliano?

Are you for Bartali or are you with Fausto?

Italians use the letter W as an abbreviation for Viva! As in Viva Italia! Or Viva Coppi! This encouragement can be found on the roads of Europe, or in mountainside snowbanks during a Grand Tour, spurring on the cyclists.

This Viva Coppi Bella + Canvas unisex t-shirt transports the wearer back to The Golden Age of Italian Cycling when the Fausto Coppi-Gino Bartali duel defined and divided Italy and “Il Campionissimo” and “The Man of Iron” dominated cycling.

This t-shirt will be printed specifically for you once you place your order. Please allow 6 to 10 business days for it to arrive.

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Fausto Coppi was gangly and physically awkward off the bike, but he seemed born to sit in the saddle. He was a complete rider who climbed with power and grace. He appeared to ride effortlessly, floating away from his competitors. And when he won, which he did a lot, it was usually in spectacular and dramatic fashion.

In the 1946 Milan San-Remo, Coppi rode more than half the race alone and finished 14 minutes ahead of the next rider. Gino Bartali was another 10 minutes back.

And Coppi’s ride over the mountains in Stage 17 of the 1949 Giro d’Italia is legendary. He rode unaccompanied for nearly 200 kilometers, winning the stage by 12 minutes. Gino Bartali came in second that day.

“Il Campionissimo” won the Tour twice, the Giro five times, and claimed both in the same year on two occasions. He was a World Champion, the Hour Record Holder, and three-time victor of Milan-San Remo. He won the Giro di Lombardia five times and included victories in Paris-Roubaix and La Flèche Wallonne in his palmarès.

Sei Coppiani? Are you for Coppi?

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