Viva Coppi! Viva Bartali!


Italians often use the letter W as an abbreviation for Viva! As in Viva Italia! This encouragement can be found on the roads of Europe, or in mountainside snowbanks during a Grand Tour, spurring on the cyclists.

These Viva Coppi and Viva Bartali t-shirts transport the wearer back to The Golden Age of Italian Cycling when the Fausto Coppi-Gino Bartali duel defined and divided Italy and ‘Il Campionissimo’ and ‘The Man of Iron’ dominated cycling.

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